Welcome to the fourth and final episode of the “Amplify your message” series.
Let’s talk about the strategic side of creating content.
Now, I know you have consumed a lot of content and a lot of strategies when it comes to creating content. There are a lot of great spiritual leaders and light workers who create awesome content. And what I’m about to share with you is one of the most under-utilized content strategies. If you’re someone who has been following me on Instagram for quite some time, then you might be familiar with what I’m talking about.
Creating content without the overwhelm and burnout
Content repurposing is not something that I consciously offered from the start. In fact, I was a social media manager for spiritual entrepreneurs like you. I was intuitively guided that Although I still offer social media management and virtual assistance, content repurposing has been the core and something I love helping my clients with.
I love the idea of optimizing your content and breaking it into different forms and types. Turning 1 piece of content into 10 pieces of content. By the sound of it, it might be a little overwhelming. But that’s what I’m here for.
Here are some of the reasons why you should implement content repurposing in your business’s marketing strategy.
You stretch the value of your content.
The best thing about content repurposing is that it doesn’t require you to start from scratch. It doesn’t matter what platform you have. The important thing is you have a few pieces of content that you have published already, and think of ways how you can repost those content without making it seem like you’re copying the original content. You just need to be creative in how you’ll be presenting it to your community. I remember helping my client turn 1 video into 5 to 6 short videos, 3-4 graphics quotes, and 2 Instagram reels.
No content is one-and-done.
Remember, in our first episode, I talk about how people have different preferences when consuming content. From Instagram reels to TikTok, there are a lot of platforms and features to “Edutain” (Educate + entertain). Content repurposing helps you increase the content life span. For example, on Instagram, the content lifespan is around 24 – 48 hours. But when you do your content repurposing, of course, you will create time types of content, different forms of content, just by that one piece of content you already have.
And also, that’s one of the reasons why having long-form content is important. Something that I advocate because it’s going to help you in recycling your content or repurposing your content.
Creating evergreen content is more sustainable.
Let’s be honest, creating content can be time-consuming and requires a lot of effort. So let’s say you have a blog, a YouTube channel, or a podcast; you only have to show up at least once a week. These are the type of content that you can repurpose. When you have this type of content, and then you just repurpose it on Instagram, your Facebook page, or your TikTok, it’s going to help you with time, effort, and mental energy in producing and creating.
Steps on how to ignite your content
- Creating a strategy
When it comes to repurposing, you need to start with a strategy. It’s very important because we just don’t create posts. We just don’t post for the sake of being visible, just showing up on whatever platform that you are in. You need to have a plan and strategy especially if you are selling your services.
- Planning and creating your core content
What would be the core format of your content? Is it going to be a video? Is it audio? Is it a reading type of content? You’ll have to be honest about which type of content you love doing. Video is king, but if the format doesn’t resonate with you, you don’t have to force yourself to create videos.
- Optimizing your content
This is my favorite part what smaller pieces of content can you create for your core content? Let’s say you love showing up on your IG Live. You’re constantly showing up on your IG Live every week. From that Live, you can download that video, get the audio, and turn it into a podcast. You can also create mini clips from that Live and post that to your IG Stories, and link them back to your original video. You can also turn it into feed posts or carousels.
By showing up at least once a month, no matter what platform, you’re able to create multiple content from that one evergreen content. That’s it! It’s the same strategy that I use for my clients. Hopefully, you find this tip helpful for your own marketing strategy.
If you like this topic, I’d love to hear from you – say hello on my Instagram @maria.olaguivel