Let’s talk about the energetics of content creation!

Welcome to the second series of “Amplify your message.”

As much as a love the strategy side of things, I’d love to start with the energetics. Energy first before creating content.

Imagine this: you’re sitting in front of your laptop for 30 minutes, trying to brainstorm for your caption. So, you’re typing, then deleting, then typing again. And you just don’t feel too confident about what you want to say. In the end, you’re still left with a blank screen. Here are some of my thoughts about creating content and energetics:

Creating content just for the sake of it is a recipe for disaster.

Creativity is not something you force yourself to tap into. It’s something that flows naturally. Our audience and community can feel the energy of your content, no matter what medium. And they know if you’re posting content just for the sake of posting it. If you feel like you’re missing out, ask yourself these questions:

Do I want to create content right now? Because I feel like I’m missing out? Or because I wanted to show up? Am I trying to create content from a place of desperation or a place of service?

Many entrepreneurs and creators think posting and creating content every single day is a must so people won’t forget about your brand. Personally, I have a lot of people that I admire that don’t post as much. I don’t forget them because I love their content so much. And when they do post something, it’s always thought-provoking, inspiring, engaging, or informational – all because they do content in the place of love and service.

Release blockages and stuck emotions in your body before anything else.

I always say that everything starts with the body and not the mind. First. Just really ask my body. What needs to be released today? What needs to be let go off? My body has to be a clear vessel for ideas to come. I have to be in this state where I am open to receiving because if I have a lot of things that I’m feeling in my body, I won’t be able to receive any downloads, any messages, and wants to come through. For me, the best way to release blockages is through breathwork.

There are also a lot of ways where you can do this if you’re not into breathwork–your Spotify playlist and sing your heart out. Find a way to release anything through your body because it really helps.

Do things that expand you.

So I like to do this by doing a ritual. For me, I like to light my intuition candle with the intention of self-expression and channeling creativity, and then, if I am in the mood, I will just put up some music from Spotify and just dance. I connect with my Sacral Chakra. I also like to prepare my favorite drink – either coffee, matcha, or cacao. I love sipping cacao while working on content because it helps me tap into that place of love and service. This can be as unique depending on your preference. Feel free to do the same things if it resonates with you.

Connecting to your soulmate client through visualization or meditation.

This was a game-changer for me. I am more intentional when it comes to creating content. So what I do is I just sit in silence, and I just talk to them either mentally or I just say things out loud. I am connecting with your energy. What is it that wants to come through to me today? How can I help you?

Following your intuition to express your content.

Let’s say you’ve received your message. So for me, for example, when I receive a message, ask myself, or just my intuition, what’s the best way that I can express this specific topic? I just sit and think about the medium – would it be good for IG Reel, IGTV, or IG stories? This helps me create aligned content for you guys. So it’s not the other way around, where you force yourself, “Alright, I need an IG story today; what should be the topic?”

Charge or code your content.

So as you guys know, I am a Reiki healer as well. So I charge my content by sending Reiki to it with the intention of my content reaching the right audience. Doing this makes me at ease. Likes, shares, and engagements are ideal, of course, but after charging my content, I don’t have expectations for every single one of my posts to go viral. For me, that kind of energy and pressure is not good.

When people see your content, it might not resonate with them at first – and that is okay. You can repurpose that content. You can create content again in a different format with the same topic. That is one thing that I’ll be talking more about in our next episodes!

Final thoughts

Hopefully, you’ll be able to implement a thing or two from these tips. I’d love to hear what you will be adding to your ritual. So it all starts with energy before strategy. I am so excited to share all the strategic sides when it comes to amplifying your message in the next two episodes.

If you like this topic, I’d love to hear from you – say hello on my Instagram @maria.olaguivel