The Social Media Alchemy Podcast is finally here!
It’s finally happening! We’re kicking off the pod with the first 4 episodes of The Social Media Alchemy podcast with an important topic: amplifying your message. Join me as I share practical and spiritual guidance in creating a soul-led life and business, soul expansive conversations with spiritual entrepreneurs healers, and visionaries.
In this first part of the 4-part series of Amplify your Message
Reinforcing your message
In our episode, I talked about one of the biggest questions of spiritual entrepreneurs: is it okay to repeat my message over and over again? In fact, established spiritual leaders and entrepreneurs repeat their message. It’s just a matter of how to share it in a different way, angle, perspective, and medium.
As a business owner and a brand, you’d want people to remember you for a specific topic (aka your niche!). I’m not saying that you should limit yourself to that specific niche – it’s still great to share your personality, your likes and dislikes, behind-the-scenes, and other things that interest you.
So when you’re thinking about the things you want to talk about, it’s important to list all the topics. So for me, for example, I want to be known as the spiritual VA, spiritual social media manager, and entrepreneur. So aside from the social media strategy side, I’d also share about energetics, healing, and spirituality.
3 reasons why it’s important to reinforce your message?
People are easily distracted and busy.
Here’s the thing: only 5-10% of followers can see your content, especially if Instagram is the main platform where you market your business. Aside from that, you also have to consider that your followers are potentially following other businesses that have the same niche as you. And if you are not actively engaging with your followers, chances are they might not be able to see your content the first time around. So, it’s important to reinforce your message so your followers can recall your brand and what you do.
People have different preferences when it comes to consuming content.
Social media platforms have different features to cater to all types of consumers. For example, on Instagram, there’s the Feed, Stories, Reels, and Guides. Instagram allows you to use these features for you to show up. You might be thinking, “What the hell, should I use all these features?” If you’re focused on using one content format, you might be missing out on reaching your ideal clients who consume content differently. Don’t put all your eggs in one basket.
It takes a few times for someone to understand what you’re saying.
I can actually attest to this one! If I watch a video for the first time, I might miss a lot of things that person is saying, and I might not get what they want me to understand. If your goal is to sell a program, I, as a consumer, would need to understand first your brand, your program, and how it will give value to me. You can communicate this by reinforcing your message through different mediums. So it is okay for you to repeat yourself over and over again.
I hope you learned a lot from the first series of “Amplify your message.” If you like this topic, I’d love to hear from you – say hello on my Instagram @maria.olaguivel